2014 Topps Archives launches today with heavy support and some outstanding media buzz thus far.
· Today, Charlie tweeted his 11 Million followers to go buy Topps Archives and find his card! (image attached)
· ESPN had Brand Manager Zvee Geffen on set to discuss the product’s tie to the film Major League and the amazing 60 Day promotion via Twitter and Instagram, which launches today as well. Watch http://espn.go.com/video/clip?
· Later today, Topps will officially launch the Archives 60 Prizes in 60 Days program. Today’s prize will be an autographed Jason Kipnis (Cleveland Indians) bat. (image attached)
For 60 consecutive days, Topps will post a bounty on a specific card(s) through social media. We’ll be asking collectors to take pictures with these cards. The first collector to respond will win a prize from our “Archives”. Prizes include, but are not limited to items such as autographed baseballs and autographed bats to boxes of baseball cards. Make sure you stay tuned every day to Instagram (@toppssports), Twitter (@toppscards) and facebook.com /topps.
Boxes and packs are available at Wax Czar in Woodland Hills, CA.